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  • Edmonton EXPO Centre - Ballroom 101 - 104 7515 - 118 Avenue Edmonton, AB, T5B 0J2 Canada (map)

Event description sourced from Chandos Construction.

Is your company doing well by doing good?

Join Craig Kielburger and Afdhel Aziz for a dynamic morning of learning and insight.

Craig Kielburger, New York Times bestselling author and founder of ME to WE - and Afdhel Aziz, Amazon #1 author of Good is the New Cool - will give you and your team the perspectives and ideas to build an organization with purpose, and create joy and success for each employee.

In addition to keynote addresses from Craig and Afdhel, a panel of business leaders - moderated by David LePage of Buy Social Canada - will explore cutting-edge employee engagement ideas; examples of organizations that are doing good; new social procurement strategies; and leave attendees with practical calls to action.

The bottom line? Your business will be more profitable by having purpose and doing good. For more insight please watch this video.

You can also catch this event in three other locations, across Canada:

TORONTO | May 2nd | To register click here

CALGARY | May 16th | To register click here

VANCOUVER | May 30th | To register click here


Afdhel Aziz

Social Entrepreneur | Expert on Brand Purpose & Marketing

After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken and Absolut Vodka, Afdhel is now Founder and Chief Purpose Officer at Conspiracy of Love, a thinktank and idea incubator that helps Fortune 500 companies like Adidas, Facebook, Bacardi and Mars use culture and technology as a force for good.

As the co-author of Good is the New Cool: Market Like You Give a Damn, Afdhel provides a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. His book was a #1 Amazon [bestseller] and has been hailed as the new ‘Ogilvy on Advertising’. Afdhel’s work has also been featured in the New York TimesViceFast CompanyForbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable, and more.

Afdhel has spoken at a number of renowned events, including the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and many more.

Craig Kielburger

Activist | Co-Founder of WE Charity, ME to We Social Enterprise and WE Day

Craig Kielburger is a New York Times bestselling author, syndicated columnist read by millions, and social entrepreneur who co-founded the WE movement with the mission to make “doing good, doable.”

Over the past two decades, Craig, along with his co-founder and brother Marc Kielburger, has grown the WE movement to engage 4+ million people annually in service. The We Organization now includes the WE Charity, ME to WE Social Enterprise, and WE Day.

Craig has published 12 books including his newest book, WEconomy: You Can Find Your Meaning, Make a Living, and Change the World. Co-authored with Marc Kielburger and Holly Branson, the book is a blueprint to drive positive impact and change the world through the combined mission of purpose and profit. Craig’s work has also been featured on the Oprah Winfrey Show60 Minutes and the BBC. Craig is the recipient of The Order of Canada, the Nelson Mandela Freedom Medal, and the World Children’s Prize.


This event will be concluded with a panel of prominent local leaders who are doing well by doing good. They will leave you with practical solutions for you to implement within your business.

Earlier Event: April 11
B Local: Vancouver and British Columbia
Later Event: May 16